Partners & Embeds

Put a free benefits checker in front of your audience

Over £24 billion in benefits goes unclaimed across Great Britain every year — and in Ireland, nobody even counts it. Your readers, tenants, members and clients are missing money they're entitled to. Our free tools help them find it — and you can offer them under your own roof.

For newsrooms & websites

Embed the 60-second checker — free

Free, forever, for media and community sites
Readers check what they may be owed without leaving your page
No sign-up, no data collected from your readers
Perfect for cost-of-living coverage, money sections and resource pages

Get the embed →

For housing associations · credit unions · charities

White-label our AI entitlements assistant

Your tenants/members describe their situation → get a plain-English list of what they may be able to claim, with official links
Income maximisation = fewer arrears, better outcomes
Grounded in a curated knowledge base — every answer links the official source
60-day free pilot. No contract, no setup cost

Start a free pilot →

Try it — this is what your audience would see

The embed code

Paste this anywhere HTML goes. Swap YOURNAME so we can tell you how many of your readers used it.

<!-- The People's Pocket — free benefits checker -->
<iframe src="https://peoplespocket.com/embed-checker?p=YOURNAME"
        width="100%" height="620" frameborder="0"
        title="Free benefits checker"></iframe>
<p style="font-size:12px">Free checker by
  <a href="https://peoplespocket.com">The People's Pocket</a></p>

The checker gives general information with official-source links — not financial advice. We never collect your users' personal details through the embed.

For your advisers, not just your visitors

The embed above is what your clients see. There are two more tools behind it, built for the people who actually do the work.

Adviser mode → For caseworkers. Every result shows the reasoning behind it, the official source and when it was last verified — plus near misses: what a client would qualify for if one thing changed. Nothing entered ever leaves the browser. Your reporting → Checks completed, entitlements identified and the estimated value flagged for your organisation — the figures you need to justify the partnership internally. Counts only; no personal data is ever recorded.

Why us

The People's Pocket exists for one reason: the entitlements system is a maze, and the people who need support most are the least likely to claim it. We publish plain-English guides for Ireland, Northern Ireland and England, free tools, and the research behind The Unclaimed Billions. Everything is free for the people using it — partnerships are how we reach more of them.

Talk to us: zak@peoplespocket.com — we reply fast, and pilots can be live within days.

Want to check our numbers? Every figure is traced to an official source and re-verified on a published date, and our calculators are tested against the Department’s own worked examples. See how we check our figures →