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Home / How we make money

How we make money — the honest version

If we're going to ask you to trust us with something as personal as your money, you deserve to know exactly how we make ours. So here it is, with nothing hidden. If anything below ever feels off, call us out — that's the whole point.

The one rule everything else follows: the information is, and always will be, free. We will never put a paywall between you and money you're owed.

How we keep the lights on

Right now — only what readers choose to give.

Everything on The People's Pocket is free, forever: every guide, every tool, every figure. There is no paywall and no membership. We take no money from any supermarket, bank, advertiser or sponsor, we run no adverts, and — despite what a "money" website usually does — there are no affiliate links anywhere on the site.

The site runs on the founder's own time, because being genuinely on your side matters more than making a quick euro from it. Since September 2026 there is one way to help pay for it: an optional tip through Buy Me a Coffee.

A tip is entirely voluntary. It unlocks nothing — every guide, tool and figure stays free whether you give or not — and it buys no influence over what we cover, what we recommend or how we word it. We promised we would tell you plainly if this ever changed, so here it is.

If that ever changes, here's our promise

One day we might point you to a genuinely useful tool and earn a small commission if you use it. If we ever do, three things will always be true:

What we will never do

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Never charge you to tell you what you're owed. The checker, the guides, the entitlements — free, always.
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Never take a cut of your claim. The money you claim is 100% yours. We don't touch it and we never want a percentage.
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Never ask for your bank, card or PPS/NI details. We have no reason to. Anyone claiming to be us and asking for those is a scammer — report them.
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Never sell your data. Not to advertisers, not to anyone. Your email is for our newsletter and nothing else.
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Never recommend something just for the commission. If it's not genuinely good for you, it doesn't go on the site.

Why we're upfront about all this

"Claim the money you're owed" is also the exact line every scammer uses. We know that. The only way to be the real thing in a sea of fakes is to be more transparent than anyone has any reason to be — so you never have to wonder what our angle is. This page is that, in writing.

We also stay anonymous on purpose — because this was never about building someone's personal brand. It's about you getting what's yours. Here's why that matters to us →

Now go claim what's yours

The whole point of all of the above. See what you could be owed in 60 seconds — free, no sign-up, no catch.

Check What You're Owed →

💶 One email a week. Money you can claim.

Join free — the top grants, credits and deadlines for Ireland, NI & England. A few emails to get you started, then one a week.

Free, and it stays free. No spam, unsubscribe any time, and we never ask for bank or PPS details.